1 00:00:25,020 --> 00:00:29,440 At first, the burger was just an excuse. 2 00:00:29,640 --> 00:00:33,060 Thomas and I were tired of eating tasteless sandwiches. 3 00:00:33,200 --> 00:00:37,300 We really wanted a big fat lunch, 4 00:00:37,440 --> 00:00:39,900 one that would really fill us up. 5 00:00:42,900 --> 00:00:45,160 It's the story of two starving guys. 6 00:00:45,820 --> 00:00:48,680 Each week, we'd go looking for some ingredients 7 00:00:48,800 --> 00:00:51,260 to make a special burger. 8 00:00:52,360 --> 00:00:58,220 Week after week, month after month, we stuck to this weekly ritual. 9 00:00:58,480 --> 00:01:00,780 Our creations got crazier each week. 10 00:01:08,200 --> 00:01:12,620 We're actually graphic designers. We aren't chefs or photographers. 11 00:01:12,740 --> 00:01:15,060 That's what we enjoyed, 12 00:01:15,300 --> 00:01:17,640 getting out of our comfort zone, 13 00:01:18,160 --> 00:01:21,500 discovering something new, something challenging. 14 00:01:32,260 --> 00:01:35,700 At first, the idea was to actually make something to eat. 15 00:01:35,860 --> 00:01:37,760 As the project progressed, 16 00:01:38,000 --> 00:01:41,740 we started having more fun with the food, 17 00:01:43,160 --> 00:01:46,140 by breaking with conventions, 18 00:01:46,360 --> 00:01:51,620 by putting unexpected ingredients inside the burgers. 19 00:01:51,840 --> 00:01:55,380 We'd choose a theme, and turn our lunch break into a story. 20 00:02:09,800 --> 00:02:12,460 We didn't set ourselves any limits. 21 00:02:12,640 --> 00:02:17,820 So we played on all kinds of conventions 22 00:02:18,060 --> 00:02:21,320 to create strong and disturbing images. 23 00:02:31,660 --> 00:02:33,720 What we really enjoy doing 24 00:02:33,820 --> 00:02:40,120 is to disrupt how food is presented, the way it is shown. 25 00:02:40,240 --> 00:02:45,060 That's what keeps us looking for more challenges, 26 00:02:45,560 --> 00:02:50,340 to imagine a burger which is completely different each time, 27 00:02:50,500 --> 00:02:52,400 and which tells another story. 28 00:02:53,180 --> 00:02:55,320 It has to be fat and furious. 29 00:02:55,440 --> 00:02:58,100 It has to be surprising and have a strong impact. 30 00:02:58,200 --> 00:03:00,140 And it has to make you want to eat.